"Is flyer advertising dead?" No.

“Non-permission advertising” is dead more than anything else. Messages from people we “don’t know” or don’t “think we want to know” have a harder time making it because people are inundated with marketing messages and they must search for our “pre-approval” to gain access to our attention span. That’s what having someone introduce you to a person with a job or project is all about. “You are verified.” The whole concept of getting celebrities to pitch an ad product is based on the notion that there’s a split second brain response where we may “turn on” or “turn off” as well as the ensuing sense of comfort with thatfamiliar face (or voice) which helps people to stick with the message just a little longer. As for flyer design, design like so many other things is such a commodity today, to truly get consistent attention not only does the design have to be good and engaging, but it has to aim for being seamlessly communicative and transformative.


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