The Design Process …

Ripped from an email to a client:

“That said, I can reflect on something a design mentor, Ed Gold, said (He’s was honored for a AIGA medal some time ago, when I was involved with the local chapter) … Design is the one profession where, when you are doing it well, the goal is to achieve your highest heights by doing something even more different. Most other professions: like doctors, lawyers, etc., are about honing the expertise into doing the same thing very well.”

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