The Team BBC Identity was developed by converging the leading colors of Team BBC which used hot pink for a number of years, light blue from the increased sponsorship of Baltimore Bicycle Works and the continuing sponsorship of the parent club: Baltimore Bicycle Club a leading area bicycle support and advocacy organization. Team BBC’s focus is more sepcific in the racing realm and as a part of efforts to grow membership they looked for a clearer identity to welcome new members and friends to their efforts.
On Jan 9, 2014, at 2:59 PM, (colleague) wrote:
How did this snowball from just a refresh of the jersey to a full on branding strategy? 😀
Great work. I love it. The poster is aces (not shown).
On Thu, Jan 9, 2014 at 6:21 PM, Christopher Jones wrote:
… I happened upon this in my Evernote and it is formidable design philosophy which applied in this case … (not that they necessarily will act on any/all of it): “Burtin feels that his own approach to developing a design for graphic representation is best summed up by an old Japanese proverb which instructs: ‘First know all there is to know . . .then memorize it, then solve the problem intuitively.’ But for Burtin intuition is not so much a ‘magic spark’ as the result of human curiosity and a consistent experiment guided by logical thought.”’
On Jan 9, 2014, at 6:37 PM, (colleague) wrote:
“…solve the problem intuitively”
It’s as simple as that!
That was just a little bit of sarcasm. 🙂
I agree 100% with the emphasis on identifying and understanding the problem one needs to solve. One thing I’ve learned from watching you is how much it pays off to research the culture in which the people you want to talk to operate. You touched on it in an earlier email when you talked about the role the primary sponsor plays in brand identity. Same for the steering committee meeting where you talked about the current trend towards retro themes in cycling and how this shaped your design direction. If I recall correctly, you said you wanted to respect the trend without being derivative or formulaic. Great stuff.
A lot of the same applies to UX, especially with regards to the use of ethnography. In fact every time I come across an article mentioning ethnography as a research tool for experience design I send the link to my parents as a reminder that my major in anthropology wasn’t a complete waste of time. 😀
On Jan 9, 2014, at 7:38 PM, Christopher Jones wrote:
… wow. great comments … conversation …
I think that the research point is spot-on… If I came in with a bunch of stuff I just thought was cool, it might not resonate if it wasn’t grounded in something credible.
I went to a lecture by a guy named Robert Bringhurst and he was a ornithologist (studied birds?) and a type designer. He said that the dialect of a species of birds’ songs can change dramatically (enough so the birds notice) even if you move a quarter mile away. hitting home the point that even in the current world of globalization, localization and specificity is so important. Even after getting there, the feedback is so important.
As for User Experience, IDEO’s practice is just boss … Not sure where to begin with them. I follow Tim Brown, their CEO on Linkedin. I did recently see something recently, where in their labs, they spent a day coming up with a “demo” iPhone game to see if kids would like it. But instead of actually making an app, they filmed a guy dancing behind an oversized iPhone cutout (cut out of a box and pretty high-end looking) and they had the screen area clipping masked out so the guy could dance and respond to supposed changes (called out audibly) that would be programmed (for instance someone shouted: “now the characters moves his hands”, “now he dances to the beat”, etc.) And they did a lot to actually investigate the people’s reaction to the “app” (by filming the kid’s reactions)—so much so that they had an idea how they’d program the thing before starting to make it.
It was so cool and it focused on getting close to the apes—so to speak—in the spirit of Jane Goddall’s work.
Thanks for noticing.
And I went to a liberal arts school, so I love all that. It’s all connected!!
Working with team members of Team BBC presented by Baltimore Bicycle Works, we developed the cycling kit for the 2014 cycling season, that promoted their deepening partnership with Baltimore Bicycling Club.
With the infusion of sponsorship, the team wanted to better represent its main sponsor, Baltimore Bicycle Works, with an approach that aimed for classic lines and bold, recognizable imagery. In this classic style, the following jersey actually combines the livery colors of the Team BBC p/b BBW 2014 in a classic style.
This led to a livery of the BBC Pink for which the team is known, the blue of Baltimore Bicycle Works and the yellow that represents Baltimore Bicycle Club, Team BBC’s parent organization.
Ripped from an email to a client:
“That said, I can reflect on something a design mentor, Ed Gold, said (He’s was honored for a AIGA medal some time ago, when I was involved with the local chapter) … Design is the one profession where, when you are doing it well, the goal is to achieve your highest heights by doing something even more different. Most other professions: like doctors, lawyers, etc., are about honing the expertise into doing the same thing very well.”
Whenever I’m concepting logo design, this quote, attributed to Joseph Stalin (likely under different circumstances) is what I think about because it’s key to come at the problem from such a multitude of angles that one can have a good solution and then impeach it with an even better one.
In that initial stage, it’s quantity that rules the day.
After attending yesterday’s Tour Dem Parks, Hon! ride, and working the t-shirt table, I was pleasantly surprised by the people who were so animated about the postcard and shirt artwork.
The people’s energy was so good to see, because it provided strong validation that design can not only represent—but transform—the interest in event when design moves from being an afterthought to a main contributing factor in the event’s development.