Blog viewers may have seen the work that went into the Eleven Pepper’s Identity and when hired a designer should not only do what is asked but go beyond and amaze. Well, that often results in what a colleague calls “killing your babies.” Hence, a director’s cut, if you will—the identity as I wanted it.
The Team BBC Identity was developed by converging the leading colors of Team BBC which used hot pink for a number of years, light blue from the increased sponsorship of Baltimore Bicycle Works and the continuing sponsorship of the parent club: Baltimore Bicycle Club a leading area bicycle support and advocacy organization. Team BBC’s focus is more sepcific in the racing realm and as a part of efforts to grow membership they looked for a clearer identity to welcome new members and friends to their efforts.
On Jan 9, 2014, at 2:59 PM, (colleague) wrote:
How did this snowball from just a refresh of the jersey to a full on branding strategy? 😀
Great work. I love it. The poster is aces (not shown).
On Thu, Jan 9, 2014 at 6:21 PM, Christopher Jones wrote:
… I happened upon this in my Evernote and it is formidable design philosophy which applied in this case … (not that they necessarily will act on any/all of it): “Burtin feels that his own approach to developing a design for graphic representation is best summed up by an old Japanese proverb which instructs: ‘First know all there is to know . . .then memorize it, then solve the problem intuitively.’ But for Burtin intuition is not so much a ‘magic spark’ as the result of human curiosity and a consistent experiment guided by logical thought.”’
On Jan 9, 2014, at 6:37 PM, (colleague) wrote:
“…solve the problem intuitively”
It’s as simple as that!
That was just a little bit of sarcasm. 🙂
I agree 100% with the emphasis on identifying and understanding the problem one needs to solve. One thing I’ve learned from watching you is how much it pays off to research the culture in which the people you want to talk to operate. You touched on it in an earlier email when you talked about the role the primary sponsor plays in brand identity. Same for the steering committee meeting where you talked about the current trend towards retro themes in cycling and how this shaped your design direction. If I recall correctly, you said you wanted to respect the trend without being derivative or formulaic. Great stuff.
A lot of the same applies to UX, especially with regards to the use of ethnography. In fact every time I come across an article mentioning ethnography as a research tool for experience design I send the link to my parents as a reminder that my major in anthropology wasn’t a complete waste of time. 😀
On Jan 9, 2014, at 7:38 PM, Christopher Jones wrote:
… wow. great comments … conversation …
I think that the research point is spot-on… If I came in with a bunch of stuff I just thought was cool, it might not resonate if it wasn’t grounded in something credible.
I went to a lecture by a guy named Robert Bringhurst and he was a ornithologist (studied birds?) and a type designer. He said that the dialect of a species of birds’ songs can change dramatically (enough so the birds notice) even if you move a quarter mile away. hitting home the point that even in the current world of globalization, localization and specificity is so important. Even after getting there, the feedback is so important.
As for User Experience, IDEO’s practice is just boss … Not sure where to begin with them. I follow Tim Brown, their CEO on Linkedin. I did recently see something recently, where in their labs, they spent a day coming up with a “demo” iPhone game to see if kids would like it. But instead of actually making an app, they filmed a guy dancing behind an oversized iPhone cutout (cut out of a box and pretty high-end looking) and they had the screen area clipping masked out so the guy could dance and respond to supposed changes (called out audibly) that would be programmed (for instance someone shouted: “now the characters moves his hands”, “now he dances to the beat”, etc.) And they did a lot to actually investigate the people’s reaction to the “app” (by filming the kid’s reactions)—so much so that they had an idea how they’d program the thing before starting to make it.
It was so cool and it focused on getting close to the apes—so to speak—in the spirit of Jane Goddall’s work.
Thanks for noticing.
And I went to a liberal arts school, so I love all that. It’s all connected!!
Working with team members of Team BBC presented by Baltimore Bicycle Works, we developed the cycling kit for the 2014 cycling season, that promoted their deepening partnership with Baltimore Bicycling Club.
With the infusion of sponsorship, the team wanted to better represent its main sponsor, Baltimore Bicycle Works, with an approach that aimed for classic lines and bold, recognizable imagery. In this classic style, the following jersey actually combines the livery colors of the Team BBC p/b BBW 2014 in a classic style.
This led to a livery of the BBC Pink for which the team is known, the blue of Baltimore Bicycle Works and the yellow that represents Baltimore Bicycle Club, Team BBC’s parent organization.
Logo design created for SLVA: Automotive Studio.
This project was done in conjunction with Grenadier, an agency based in Boulder, Colorado. The project undertook “making over” a car customizer. The project entailed renaming his shop, developing a brand to go along with the name, as well as strategy with regard to focus on the business direction. Brown Hornet Design assisted by developing a logo that evoked the heritage of the shop owner and connected with the visual language of the market.
Additional identity work from this project:
And here’s an image of the post-production:
And from the drawing boards:
From First Review Email …
“Not to talk all over them, but a little preamble: general focus is branding that serves as badges as well. Typography in most cases is handcrafted, with exception of F).
E) features an approach with the lion—the crest animal of the Silva Family name (lots of families use the lion, though. Also, technically speaking, the surname meaning is “wood” and was the name of the royal family of Spain, but the name’s relative ubiquity possibly translated into it being the name of a village of the royal family, etc–wikipedia… Bottom line: there’s possibly something to all that, but the fact the client doesn’t have a family history in cars and the family is sort of a regular working family, I didn’t press it much except buying the lion as an emblem like the Ferrari bought the horse (turns out traditionally, Germans were know for putting horses on their cars more until Ferrari did it) … To some extent this was something worth exploring even more… I concepted a few crests/shields and crests (I included one that I whipped up for discussion’s sake that sort of look like a soccer team’s logo or a Ferrari logos).”
Obviously, not all meetings should be two hours max. I mean someone is trying to solve Middle East Peace, but I was in a meeting where, after a certain time, I just felt there’s no reason this meeting should be THIS long. I think every person has this quotient (at different lengths) ticking in their heads. Keep the info utility front-loaded, you know!
Ripped from an email to a client:
“That said, I can reflect on something a design mentor, Ed Gold, said (He’s was honored for a AIGA medal some time ago, when I was involved with the local chapter) … Design is the one profession where, when you are doing it well, the goal is to achieve your highest heights by doing something even more different. Most other professions: like doctors, lawyers, etc., are about honing the expertise into doing the same thing very well.”