Park Heights 5K Identity + Poster

Items developed to support the Park Heights Community Health Association’s Annual 5K held in Baltimore. The event which is a community event, brings together a large number of people and focuses on health and welfare in addition to having a timed race. The poster with a mosaic of imagery captures the broad array of imagery that the photographers were able to capture in previous years’ races.
The addition of the Aetna / Maryland Physicans Care title sponsors led to last minute edits to the identity.
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Team BBC p/b Baltimore Bicycle Works

The Team BBC Identity was developed by converging the leading colors of Team BBC which used hot pink for a number of years, light blue from the increased sponsorship of Baltimore Bicycle Works and the continuing sponsorship of the parent club: Baltimore Bicycle Club a leading area bicycle support and advocacy organization. Team BBC’s focus is more sepcific in the racing realm and as a part of efforts to grow membership they looked for a clearer identity to welcome new members and friends to their efforts.

“Quantity is a Quality All It’s Own”

Whenever I’m concepting logo design, this quote, attributed to Joseph Stalin (likely under different circumstances) is what I think about because it’s key to come at the problem from such a multitude of angles that one can have a good solution and then impeach it with an even better one.

In that initial stage, it’s quantity that rules the day.

Initial Logo Sketches
Initial Logo Sketches

Initial Logo Sketches
Initial Logo Sketches
Initial Logo Sketches
Initial Logo Sketches

Coffee In Three Steps:

french-press-poster

I stumbled across this website of serious coffee-drinkers who debated the attached ad with this line …

“I don’t want a plunger anywhere near my coffee” … I find it hilarious, even if it is irreverently inaccurate. I think it’s the best cup of coffee that one could make. Still funny.