The Team BBC Identity was developed by converging the leading colors of Team BBC which used hot pink for a number of years, light blue from the increased sponsorship of Baltimore Bicycle Works and the continuing sponsorship of the parent club: Baltimore Bicycle Club a leading area bicycle support and advocacy organization. Team BBC’s focus is more sepcific in the racing realm and as a part of efforts to grow membership they looked for a clearer identity to welcome new members and friends to their efforts.
Whenever I’m concepting logo design, this quote, attributed to Joseph Stalin (likely under different circumstances) is what I think about because it’s key to come at the problem from such a multitude of angles that one can have a good solution and then impeach it with an even better one.
In that initial stage, it’s quantity that rules the day.
I stumbled across this website of serious coffee-drinkers who debated the attached ad with this line …
“I don’t want a plunger anywhere near my coffee” … I find it hilarious, even if it is irreverently inaccurate. I think it’s the best cup of coffee that one could make. Still funny.