Blog viewers may have seen the work that went into the Eleven Pepper’s Identity and when hired a designer should not only do what is asked but go beyond and amaze. Well, that often results in what a colleague calls “killing your babies.” Hence, a director’s cut, if you will—the identity as I wanted it.
Items developed to support the Park Heights Community Health Association’s Annual 5K held in Baltimore. The event which is a community event, brings together a large number of people and focuses on health and welfare in addition to having a timed race. The poster with a mosaic of imagery captures the broad array of imagery that the photographers were able to capture in previous years’ races.
The addition of the Aetna / Maryland Physicans Care title sponsors led to last minute edits to the identity.
The Team BBC Identity was developed by converging the leading colors of Team BBC which used hot pink for a number of years, light blue from the increased sponsorship of Baltimore Bicycle Works and the continuing sponsorship of the parent club: Baltimore Bicycle Club a leading area bicycle support and advocacy organization. Team BBC’s focus is more sepcific in the racing realm and as a part of efforts to grow membership they looked for a clearer identity to welcome new members and friends to their efforts.
Schooley Mill Cross Poster
Schooley Mill Cross Logo
Team BBC Logo
Kit Design (2014 – 2015)
Kit, in action.
Tuesday Night Time Trial Event Logo
Sign Supporting the event
It’s cool to just look at all the great work out there… And enough to make one think to get on your horse and create more!